Qualitative & Quantitative research types

Conducting educational research is explained and followed by choosing one of the two existing tracks of writing any research: quantitative research, qualitative research or mixed methods. The qualitative research is largely based on collecting numeric data from a large number of people with research questions and hypothesis that are precise, narrow, measurable and observable (Creswell, 2014). As for the quantitative research, it is commonly characterized by detailed understanding of the central phenomena, collecting data from a small number of people to get their opinions and points of view and analyzing the data using text analysis (Creswell, 2014).

One cannot confidently say that one of this existing types of research is the most valuable and significant. It is necessary to say that researchers choose the type of research depending on the issue they want to explore and research questions they intend to answer. I remember one of the professors who taught Research Methods last year saying “once the instrument for qualitative type of research is ready, it is really easy to conduct this type of research”. However, as I have mentioned above, it all depends on the nature of a research.

Taking into account the nature of my research topic, which mostly demands people’s attitudes, opinins and experiences the current research will use qualitative research type. As the research deals with a particular school setting and requires participant perceptions and experiences, the case study research design is found relevant to get in-depth analysis of phenomena (Zaynal, 2007). I was interested to know if teachers in my school setting know about Universal Design for Learning. Moreover, I wanted to explore if they use multiple means of representation, expression and engagement in their teaching practice. Hence, I choose the qualitative type of research in this study. As my supervisor says “your research is your story”, so I want my story to be beneficial for the community where I work and make learning and teaching processes successful for both learners and teachers.



Creswell, J. W. (2014). Educational research: Planning, conducting and evaluating quantitative and qualitative research (4th ed.). Boston, MA: Pearson.

Zainal, Z. (2017). Case study as a research method. Jurnal Kemanusiaan5(1), 1-6.

4 thoughts on “Qualitative & Quantitative research types

  1. Dear Assem,
    Thank you for sharing your thoughts about the choice of research methodology that any researcher has to make in order to tell the “story”, as your professor put it. Indeed, the selection of research approaches and designs depends on its purpose. As you mentioned in your post, you want your research to be beneficial for your school community, and I believe, that this high purpose will drive your research passion and process all along the way.

    Liked by 1 person

  2. Thanks, Assem. This post is a well-organized piece of writing. You’ve done a nice job transitioning between ideas, and separating your key ideas into a clear beginning, middle and end. A few things you can work on:
    1. “it is necessary to say” phrases like these are wordy, and don’t communicate much concrete value. Try an adverb like “Clearly,” or “Most importantly,” followed by your statement.
    2. “opinins” Be sure to proofread all your writing!
    3. “is found relevant” – Passive structures like this distract from the main idea. Who found the case study design relevant? You did! If you want to avoid naming yourself or using I, you can always simply state: “Case studies are particularly relevant to gain in-depth analysis of phenomena, such as this study’s particular school setting and participant perceptions and experiences,”


  3. Dear Assem,
    After reading your post I noticed that we share the same ideas about the value of the types of research methodology. Thank you for defining so clearly these two types of methodology. I also liked the structure of your post, the way you organized it. However, I would like to know your opinion about what method is the most valuable for educational professional in Kazakhstan? How do you think?
    In addition, I would recommend to pay your attention on a wordy sentence in the first paragraph which is very long.

    As for the quantitative research, it is commonly characterized by detailed understanding of the central phenomena, collecting data from a small number of people to get their opinions and points of view and analyzing the data using text analysis. (39 words)

    Try to avoid expletives (it +be verb), unnecessary infinitive phrases in such phrases like “as for the quantitative research, it is commonly characterized…”

    e.g: “Quantitative research provides detailed understanding of the central phenomena, collecting data…” (32 words)


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